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BTCC |
01/12/2001 |
TV deal annoucement due Monday |
The best TV yet |
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Toca will be announcing the new television package for the BTCC to the world on the 3rd December.
The deal is believed to be the best the series has had since its conception over ten years ago, though at this stage it is not know whether the championship will be shown on ITV or Channel 4. It is understood that the new terrestrial TV package will be over three years and include a dedicated one hour slot televised one week after the race with advertising for the series mid week.
This would comfortably make the BTCC the best covered form of motorsport outside of Formula One in the UK and will hopefully increase the viewing figures to an all time high. The news of the deal will not have come too soon for the teams and their sponsors.
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