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GRAND AMERICAN ROAD RACING ASSOCIATION |
02/11/2003 |
Sunoco Makes Long Term Commitment |
10 Year Agreement Kind Of Ties Up That Contract |
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Sunoco Makes Long Term Commitment
Grand American Road Racing Association and Sunoco have announced an agreement that will make Sunoco Race Fuel the official gasoline of Grand American Road Racing for the next 10 years. Under the agreement, Sunoco, the world’s largest manufacturer of premium racing gasoline, will provide racing gasoline for the Grand American Rolex Sports Car Series and Grand-Am Cup Series.
“This long term commitment by Sunoco is coming at the perfect time,” noted Grand American President Roger Edmondson. “With the emergence of Daytona Prototypes as the long term vision for the sports car racing in America, having a multiyear commitment from our fuel partner is another sign that the direction of the Rolex Sports Car Series and its North American Road Racing Championship is being supported by competitors and suppliers alike.”
Sullivan Sports Marketing, whose marketing work with Grand American was announced on Thursday, assisted in the facilitation of the relationship between Sunoco and Grand American. “Sullivan Sports Marketing is proud to have been a part of the formation of this partnership, and we look forward to working with Sunoco as part of the Grand American marketing effort in years to come," remarked Greg Sullivan.
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