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SPORTS CAR CHALLENGE |
05/02/2004 |
Cadillac Named Official Vehicle Of SCCA |
Competition Helps GM Brand |
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Cadillac Named Official Vehicle Of SCCA PRO Racing
Sports Car Club of America announced today that Cadillac has become the “Official Vehicle of SCCA Pro Racing.”
The agreement compliments Cadillac’s initial foray into the SCCA SPEED World Challenge GT Championship, announced January 1. Through the partnership, SCCA Pro Racing provides Cadillac a number of unique opportunities to promote its products in assorted advertising and marketing campaigns.
“Cadillac is renowned for being one of the world’s premium luxury brands, and its technical prowess and new emphasis on high performance makes for a perfect fit for SCCA Pro Racing,” SCCA Pro Racing President and CEO Steve Johnson said. “We’re thrilled to have Cadillac sign on as our first official vehicle.”
“The SCCA is a natural choice for us, and is further evidence of the changes taking place at Cadillac,” Cadillac General Manager Mark LaNeve said. “The World Challenge GT Series offers us the opportunity to compete on the track with the same competitors we go up against in the marketplace.”
As part of the Official Vehicle program, Cadillac vehicles, including the new CTS-V, will not only be on display at each SCCA SPEED World Challenge event, but will be utilized in on-track activities surrounding the series. As part of the marketing exposure package associated with the agreement, Cadillac will become the primary sponsor of the SCCA SPEED World Challenge Cadillac Live Web Timing.
The CTS-V race car is by weight 73 percent stock-derived based on the CTS-V, Cadillac's first entry into the low-volume, high-performance luxury car niche. The production CTS-V and CTS-V race car share common technology - in the form of the all-aluminium V-8 engine, front and rear suspension, steering system, differential and half-shafts - and talent, as the engineers who conceived the CTS-V for street use were directly involved in the creation of the race car.
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