COMPONENTS
10/07/2002
Pirelli & Panoz make the perfect couple
Tyre giant back Panoz
  
Pirelli and Panoz: Perfect Partners

Pirelli Tyre North America and Panoz Motor Sports Group today announced a far-reaching, four-year sponsorship that will make Pirelli the Official Tyre of Road Atlanta, Sebring International Raceway and the Panoz Racing School, as well as an Official Sponsor of Mosport Raceway.

In addition, Pirelli will be the Official Tyre of the Panoz GT and Panoz GT Pro Series and the Audi Driving Experience.

The agreement is effective immediately and runs through the 2005 season. The Sebring sponsorship begins in 2003.

"Pirelli is recognized worldwide as a leader in high-performance tyres and our 'Original Equipment on the World's Finest' relationship with marques such as Audi, Ferrari, Porsche and Saleen is a big reason why we've been so supportive of the American Le Mans Series," commented Guy Mannino, President and CEO of Pirelli North America.

"We believe that Don Panoz and his outstanding organization, our new neighbor since moving our North American headquarters to Georgia recently, represent the perfect partner for Pirelli to continue to enhance our leading position in the sports and high-performance tyre market."

The Panoz Motor Sports Group, based in Braselton, is an entity comprised of many of the motorsports holdings of Don Panoz. The American Le Mans Series, Road Atlanta, Sebring International Raceway, Mosport International Raceway and the Panoz Racing School are part of PMSG.

"Pirelli is a perfect partner for the Panoz Motor Sports Group," said Scott Atherton, President & CEO of Panoz Motor Sports Group. "They will be tremendous marketing partners for our race tracks and the Panoz Racing School."

Road Atlanta is a 2.54-mile, 12-turn road course that is home to the Audi presents Petit Le Mans and 12 other spectator events. The facility is busy more than 340 days per year, including the Panoz Racing School and Audi Driving Experience.

Sebring is home to the oldest sports car race in North America - the legendary 12 Hours of Sebring that annually opens the ALMS season. The 12 Hours of Sebring celebrated its 50th anniversary earlier this year.

The Panoz Racing School, based at Road Atlanta with operations at Sebring, Mosport and Texas Motor Speedway, is one of the top road racing schools in the world. It is the only school that uses a purpose-built racecar - the Panoz GT-RA. In addition to one-, two- and three-day racing schools, the Panoz Racing School also conducts corporate outings and fleet driver training. The Audi Driving Experience is part of the Panoz Racing School, but uses Audi A4s on street-legal Pirelli tires to teach car control skills.

Pirelli Tyre North America specializes in the manufacture and marketing of high-performance car, light truck and motorcycle tyres and is currently installing its highly advanced MIRS (Modular Integrated Robotized System) technology in a new factory in Rome, Ga. to better serve the American OEM and Replacement markets.


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